Communica was entrusted with developing the corporate identity for Auria, a new multi-billion-dollar global brand. Key to the identity was the creation of a strong logo design that would appropriately and dynamically reflect the organization’s position as an immediate leader in soft trim and textiles for the automotive industry worldwide.
“Our creative strategy team was instrumental in the development of the organization’s name and brand identity. The design team then went to work creating the visual components,” said David Kanarowski, SVP Account Service. As part of the larger visual brand identity system Communica created for Auria, their logo has been prominently featured across myriad brand applications and executions, from signage installed at the organization’s global facilities to its use on the global advertising campaigns launched to successfully roll out the brand to OEM audiences. Communica’s Creative Strategist Mark West, and Senior Graphic Designer Ashley Vetter led the creative development for the brand. Kanarowski and Account Executive Staci Ozuk lead the account team.
The global launch campaign utilized Automotive News, Automotive News Europe, and Automobilwoche to coincide with the IAA-Frankfurt Motor Show, the largest and most prestigious automotive industry event in the world. In addition, a looping video of all launch ads greeted international visitors in the baggage claim area of Frankfurt Airport. Digital and social components were also deployed in the global brand rollout.
Other award winners in the categories of Automotive OEM and Aftermarket include Bosch, Harley-Davidson, Nissan, Hyundai, Infiniti and Tesla.
Additional automotive-related creative can be viewed: Communica-AutoReel-2018